10 Makeup Tricks That Always Work For Older Women


Makeup is a powerful tool that can enhance your natural beauty at any age. As we grow older, our skin and features change, requiring a different approach to makeup. This article will guide you through 12 essential makeup tips specifically tailored for older women, helping you look and feel your best.

Understanding Skin Changes with Age

As you age, your skin undergoes several changes. It may become drier, thinner, and more sensitive. Recognizing these changes is crucial for choosing the right makeup products.

1. Primer: The Foundation of Flawless Makeup

makeup for older women

When it comes to creating a flawless makeup look, especially for older women, the role of a primer cannot be overstated. A primer is essentially the base for your makeup. It prepares the skin, ensuring that your makeup goes on smoother and lasts longer. But for older women, a primer does much more than just prolong makeup wear; it addresses specific skin concerns that come with age.

Why Primer is Crucial for Mature Skin

  1. Smoothing Fine Lines and Wrinkles: As skin matures, fine lines and wrinkles become more apparent. A good primer fills in these lines, creating a smoother canvas for foundation and concealer. It prevents makeup from settling into these lines, which can make them appear more pronounced.
  2. Hydration: mature skin tends to be drier. Many primers contain hydrating ingredients that help to moisturize the skin, providing a plump and youthful appearance.
  3. Evening Skin Tone: Age spots and uneven skin tone are common as the skin ages. Primers often have color-correcting properties. For instance, a green-tinted primer can neutralize redness, while a lavender-tinted one can brighten sallow complexions.
  4. Enhancing Makeup Longevity: Mature skin can also be prone to makeup slippage due to its texture or increased dryness. A primer helps to grip the makeup, ensuring it stays in place throughout the day.

2. Foundation: Choosing the Right Shade and Type

Choosing the right foundation is a pivotal step in any makeup routine, particularly for older women. The foundation acts as a second skin, and selecting the perfect shade and type can significantly enhance the overall appearance, creating a more youthful and radiant look. Here’s an in-depth look at how older women can select the ideal foundation.

Understanding Skin Types and Changes

  1. Recognize Skin Changes: As skin matures, it undergoes various changes. It may become drier and thinner and develop fine lines, wrinkles, and age spots. These factors should influence the type of foundation you choose.
  2. Identify Your Skin Type: Know whether your skin is dry, oily, combination, or normal. This understanding will guide you in selecting a foundation that complements your skin instead of working against it.

Choosing the Right Shade

  1. Test in Natural Light: Always test foundation shades in natural light, as artificial lighting can be misleading. Apply a small amount to your jawline to ensure it blends seamlessly with both your face and neck.
  2. Match Your Skin Tone: The foundation should match your skin tone as closely as possible. Avoid shades that are too light or too dark, as they can make the skin appear lifeless or unnatural.
  3. Consider Undertones: Understand whether your skin has warm, cool, or neutral undertones. Foundations are usually formulated to cater to these undertones. A mismatch here can make your skin look off-balanced.

3. Concealer Tricks for Mature Skin

Concealer can be your best friend. Use a lightweight, hydrating concealer to cover dark circles and age spots without emphasizing wrinkles.

4. Eye Makeup: Enhancing Your Natural Beauty

Eye makeup for older women is all about enhancing natural beauty and addressing specific concerns that come with age. As the skin around the eyes changes over time, it requires a thoughtful approach to makeup that accentuates the positives and subtly addresses areas like fine lines, sagging eyelids, and under-eye circles. Here’s a comprehensive guide to eye makeup for older women.

Understanding the Changes in the Eye Area

  1. Skin Texture Changes: With age, the skin around the eyes becomes thinner and more delicate, making it prone to dryness and wrinkles.
  2. Altered Eyelid Shape: Eyelids may become more hooded or saggy, which can change the way eyeshadows and liners look.
  3. Under-Eye Circles and Puffiness: These may become more pronounced, requiring careful attention with makeup.

Choosing the Right Products

  1. Eyeshadow Selection: Opt for matte or satin finishes, as they are less likely to settle into fine lines compared to shimmery shadows. Neutral tones like taupe, soft brown, and peach are flattering and versatile.
  2. Eyeliner: A soft pencil or gel liner can be less harsh than a liquid liner. Browns, grays, and navy blues are good alternatives to black for a softer look.
  3. Mascara: Choose a volumizing and lengthening mascara. Waterproof formulas can help prevent smudging, which is crucial if you have issues with under-eye bags or wrinkles.
  4. Eyebrow Products: As eyebrows tend to thin with age, a good brow pencil, powder, or gel can help fill in sparse areas for a fuller look.

Application Techniques

  1. Eyeshadow Application: Use a light color on the lid and a slightly darker shade in the crease. Blending is key; harsh lines can make the eyes look smaller and more tired.
  2. Eyeliner Tips: Avoid a thick line, which can make the eyes look heavy. Instead, opt for a thin line at the lash line, possibly smudging it slightly for a softer effect. For hooded eyes, tightlining (applying liner to the upper waterline) can create the illusion of fuller lashes without taking up lid space.
  3. Mascara Use: Apply mascara mainly to the upper lashes. If you apply it to the lower lashes, do so sparingly to avoid emphasizing under-eye circles or wrinkles.
  4. Eyebrow Shaping: Fill in brows with light, hair-like strokes, focusing on sparse areas. Avoid over-drawing, as this can look unnatural.

Addressing Under-Eye Circles

  1. Concealer: A lightweight, hydrating concealer can help cover dark circles. Apply in a triangular shape, with the base along your lower lash line and the point toward your cheek.
  2. Setting Powder: Lightly set the concealer with a fine, translucent powder to prevent it from settling into fine lines.

5. Defining Eyebrows

Defining eyebrows is a critical aspect of makeup, especially for older women. As we age, eyebrows can become sparser, lighter, and lose their shape, which can significantly impact the overall appearance of the face. Well-defined eyebrows can lift the face, give a more youthful appearance, and enhance the eyes’ natural beauty. Here’s how older women can effectively define their eyebrows.

Understanding Eyebrow Changes with Age

  1. Thinning Hair: Eyebrows may thin out due to hormonal changes or years of over-plucking.
  2. Lightening Color: The color of the eyebrows often fades with age, making them appear less defined.
  3. Loss of Shape: Eyebrows can lose their natural arch and shape over time, leading to a less structured facial appearance.

Choosing the Right Tools and Products

  1. Eyebrow Pencils: Ideal for filling in sparse areas with precision. Choose a pencil that is one shade lighter than your natural brow color for a more natural look.
  2. Brow Powders: Great for a softer, more diffused look. They can give volume to thinning brows without looking harsh.
  3. Brow Gels and Mascaras: Useful for taming and setting the brows in place, adding a bit of color and volume.
  4. Tinted Brow Gels: These are excellent for adding a hint of color along with setting the hairs in place.
  5. Brow Brushes: A spoolie brush is essential for blending in product and grooming the brows into shape.

6. Blush: Adding a Youthful Glow

A touch of blush can bring life to your face. Cream blushes blend easily and give a natural, healthy glow.

7. Lipstick Choices for Fuller, Youthful Lips

makeup for older women

Choose lipsticks that hydrate and plump your lips. Avoid matte formulas, as they can be drying.

8. The Importance of Skincare in Makeup Application

Good skincare is the foundation of great makeup. Always start with a clean, moisturized face.

9. Makeup Tools: Brushes and Sponges

Invest in quality brushes and sponges for even application and a flawless finish.

10. Setting Your Makeup for Longevity

To ensure your makeup lasts all day, use a setting spray or powder, especially in areas prone to oiliness.


Embrace the changes in your skin and features with confidence. These makeup tips are designed to help you highlight your natural beauty and age gracefully. Remember, makeup is not about covering up; it’s about accentuating your inherent charm.


  1. What type of foundation is best for older skin? Hydrating, lightweight formulas work best for older skin.
  2. How can I make my eyes look bigger with makeup? Use neutral shades and highlight the inner corners of your eyes.
  3. What is the best way to apply blush on mature skin? Apply cream blush to the apples of your cheeks and blend upwards.
  4. How can I prevent my makeup from settling into wrinkles? Use a primer and avoid heavy, matte products.
  5. Can I still wear bold lipstick as I get older? Absolutely! Just choose a hydrating formula to keep your lips looking full and youthful.